Tag Archives: marketing

When it comes to beer, high touch is better than high tech

A few years ago, Coors started touting its cold-activated bottles for Coors Light. Then it followed up with cold-activated cans. The idea is that when the beer is cold enough, the mountain images on the cans or bottles turn blue, … Continue reading

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Old Lutheran shows you can make a market of just about anything

About a decade ago, I first learned about Old Lutheran, a website devoted to providing “unique products and services that help our customers express their Lutheran identity.” You might not think there’s much of a market for this, but you’d … Continue reading

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